INTERNET FITNESS MARKETING
The fast-growing fitness industry is characterized by severe competition among personal trainers. For the potential customers to choose you over your rivals, you need to extend your marketing strategy to include online promotion.
The following are common internet fitness marketing tools:
Fitness Website Design
Setting up an online portal is the first step towards creating awareness about your gym in the target demographic. A good fitness website is characterized by its strong content, well-defined structure and easy navigability. Such an ideal portal provides search engine optimization and improves business visibility.
For effective advertising, your site needs to display;
Basic qualifications in personal training – your certificates in fitness from nationally accredited colleges like FRE, TAFE or the Dangerously Fit Academy.
Some Online Fitness Australia Courses are excellent, so be sure to look about for the best option.
Updates acquired by you – special education and training in weight loss, nutrition, health conditions, kid’s fitness, etc.
Years of practice as a physical trainer.
Membership (if any) in registering bodies like Fitness Australia Certification or Reps and Continuing Education Credit (CEC) points held.
Details of equipment used, types of training offered and demonstrative videos of sessions in progress.
Success stories supported by `before & after’ photos.
Most personal trainer sites lack good sales copy, so be sure to read up on how to write a good sales page.